Turning innovations into brands people love.
Brand strategy and identity design for tech and innovation companies.

Most branding advice wasn't written for what you're building.
When you're creating something new, traditional brand playbooks fall short. Innovation needs a different approach: one that turns complexity into clarity, and helps people understand why your idea matters before they see how it works.

Securities Grid Ltd

Kaldi
Her ability to connect design decisions with the bigger picture of who we are and how we work made all the difference. The result is a visual identity and website that finally reflect our team, our process, and the way we approach complex projects: simply & thoughtfully.

Slovenian Technology Forum
Therefore, I highly recommend Mina as she is a valuable and reliable partner in connecting brand’s design and values. Mina is a very good listener and observer and strive to understand client’s needs and expectations.
Last, but not least, it has always been fun working with her.




An hour to see your brand clearly and plan what comes next.
Learn how to build a strong, credible presence that sets you up for long-term success. Designed for companies contemplating a brand-over.
Level up into a brand people love.
We’ll define your strengths, explore brand directions, refine your visual identity, and shape how your audience sees you. Perfect for ambitious tech companies ready to scale.
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Hands-on support for brand-led growth.
I’ll work with your team to implement your brand strategy through tailored guidelines, impactful campaigns, and defining projects.
Need something else?
Let’s talk and see how I can help.
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The brand behind Chipolo, and how it grew to sit alongside Apple, Google and Mercedes
The brand story behind Chipolo's rise to the top of item tracking category.
Hi, I’m Mina,
a brand strategist and independent creative director with over 15 years of experience helping tech innovators turn complex ideas into compelling, trusted brands. I’ll help clarify your story, align your team, and build a brand people love.
.jpg)
Hi, I’m Mina,
a brand strategist and independent creative director with over 15 years of experience helping tech innovators turn complex ideas into compelling, trusted brands. I’ll help clarify your story, align your team, and build a brand people love.
