Turning innovations into brands people love.

Brand strategy and identity design for tech and innovation companies.

Flat lay of blue office supplies including a notebook, pencil, adhesive tape, white earphones, a blue card wallet with a white Chipolo tracker, and a white spherical auxiliary jack.

Most branding advice wasn't written for what you're building.

When you're creating something new, traditional brand playbooks fall short. Innovation needs a different approach: one that turns complexity into clarity, and helps people understand why your idea matters before they see how it works.

WHAT CLIENTS SAY
Tomaž
Tomaž Kovačič
CEO
Securities Grid Ltd
Mina understands both business and technology really well
As a Brand Artist & Creative Director, Mina understands both  business and technology really well. We had worked and continue to work with Mina during many phases of our company and were consistently impressed with her work and her creative ideas and output.
Aleš
Aleš Čadež
Co-founder & CEO
Kaldi
Our brand now feels human & down-to-earth
Mina helped us see our company more clearly — not just visually, but strategically. From the first workshops to the final identity, she guided us through what it really means to build a brand that feels human and down-to-earth, even in a hyped tech world.

Her ability to connect design decisions with the bigger picture of who we are and how we work made all the difference. The result is a visual identity and website that finally reflect our team, our process, and the way we approach complex projects: simply & thoughtfully.
Barbara
Barbara Krajnc
Business Leader
Slovenian Technology Forum
Translated our vision and mission into a modern, fresh and ambitious brand
We, at the Slovenian Technology Forum, worked  with Mina from the very beginning of our incorporation. Mina was instrumental in translating our vision and mission into a modern, fresh and ambitious brand, entering a segment of business associations in Slovenia.

Therefore, I highly  recommend Mina as she is a valuable and reliable partner in connecting  brand’s design and values. Mina is a very good listener and observer and strive to understand client’s needs and expectations.

Last, but not  least, it has always been fun working with her.
Emilia
Emilia Haukka
Aamu Film Company
I felt she listened
I felt she listened and incorporated my ideas in her work, but also brought her fresh creative thoughts to the process.
Tjaša
Tjaša Zajc
Digital Health Expert
Working with her was the best decision I could have made
Working with her was the best decision I could have made. I learned a lot, I felt she had everything under control, which meant I had high trust in the end result. She thoughtfully guided me through different steps of website design and helped finding additional experts I needed to get to the final result.
Amedea
Amedea Derenda
Product Developer
There was structure
I was super happy with the result and our collaboration. I ended up with a very sleek and cool-looking website, which I think really does the job it was intended for. There was zero bad vibes, everything I asked for was taken into account, and there was structure. I appreciated the honesty and feedback on my ideas/wishes/positioning/products. 
ways to work with me
Orange Chipolo tracker on a pink surface with water droplets on a glass overlay.
clarity hour

An hour to see your brand clearly and plan what comes next.

Learn how to build a strong, credible presence that sets you up for long-term success. Designed for companies contemplating a brand-over.

brand bootcamp

Level up into a brand people love.

We’ll define your strengths, explore brand directions, refine your visual identity, and shape how your audience sees you. Perfect for ambitious tech companies ready to scale.

Flat lay of black tech accessories including a 'Perfectly Imperfect' card, a Chipolo tracker, a Secrid wallet, and a smartphone showing 9:41 on Tuesday, January 9.
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EMBEDDED PARTNERSHIP

Hands-on support for brand-led growth.

I’ll work with your team to implement your brand strategy through tailored guidelines, impactful campaigns, and defining projects.

Need something else?

Let’s talk and see how I can help.

Green Secrid wallet with a white Chipolo tracker partially inserted and a set of keys attached to a round Chipolo tracker on a green background.
Case Study

The brand behind Chipolo, and how it grew to sit alongside Apple, Google and Mercedes

The brand story behind Chipolo's rise to the top of item tracking category.

Hi, I’m Mina,

a brand strategist and independent creative director with over 15 years of experience helping tech innovators turn complex ideas into compelling, trusted brands. I’ll help clarify your story, align your team, and build a brand people love.

Mina

Hi, I’m Mina,

a brand strategist and independent creative director with over 15 years of experience helping tech innovators turn complex ideas into compelling, trusted brands. I’ll help clarify your story, align your team, and build a brand people love.