I help tech founders turn products into brands people trust.
A different approach to brand building
Most tech-branding projects split strategy and design into separate phases, often with different partners. Strategy gets documented in a deck. Design happens later, interpreted by someone who wasn't in the strategy conversations.
For companies building complex, innovative products, this disconnect is expensive. Your brand needs both, strategic clarity and visual expression, developed together, not in isolation.
Working as an embedded partner, I help teams build brands through clarity, creation, and activation.
I don't separate strategy and design into phases. They develop together.
1. STRATEGIC FOUNDATION
We define positioning, messaging, and differentiation
2. VISUAL TRANSLATION
I turn that strategy into visual direction as we go
3. IDENTITY DESIGN
Your brand system emerges from strategy, not after it
4. IMPLEMENTATION
Guidelines, templates, and hands-on support so your team can use it
Why work with me:
15+ years of experience
in brand strategy, development, and creative consulting, with a focus on the tech sector.
Relevance
Expertise in ethical tech and sustainability, ensuring your brand stays relevant in today's conscious market.
Proven success
in helping brands grow from startups to global leaders.
Tailored strategies
that align with your unique vision, ensuring lasting impact and growth.
Collaborative approach
that engages all stakeholders to achieve meaningful, shared goals.
Long-term success
Navigating unpredictable markets with a focus on brand resilience and long-term success.
Smart Product
As a Brand Consultant and Creative Director, I have been helping Chipolo’s team gain the spot among the best smart tracker companies in the world.
Winner of the Paris DNA Design Award.
Fintech
I partnered with SecuritiesGrid and helped bring their vision of asset tokenization to the global market. I worked on the SG brand identity as well as on their product – the tokenization platform.
Electric Vehicle
I worked with the legendary TAM factory and helped bridge the past to the present with a fresh new identity.
SAAS
The conception and design of all the brand and visual assets for a Dutch-Slovenian innovative crowdfunding platform Chariyo. I worked on all the communication materials as well as app design.
Winner of the golden Diggit award.