EMBEDDED PARTNERSHIP

Hands-on support for brand-led growth

Helping you implement your brand strategy with visuals and words.

A hand holding a blank white piece of paper partially submerged in clear blue pool water with depth markings visible.

Over half of business leaders rate their knowledge of brand-building as average to very poor.*

Brand strategy comes alive through verbal and visual storytelling. Aligning your company’s core messages with audience-winning visuals and texts takes strategic planning.

I can help you make the right choices based on consumer and market research and many years of experience in various tech sectors. Let’s communicate your core capabilities through winning campaigns and transformative strategy.

*(The Financial Times / THE BOARD-BRAND RIFT: HOW BUSINESS LEADERS HAVE STOPPED BUILDING BRANDS)

Start the transformation

Who is it for

Designed for scale ups and mature companies, ready to approach brand building strategically.

YOU'LL GET

Weekly meet-ups with your in-house creative team

Creative & Art Direction consulting

Detailed visual + verbal moodboards

Concept development

Exploring untapped brand potentials

Strategic campaign development

External creatives management

Design management

Strategy discussions with creative and exec teams

I’m interested

WHAT CLIENTS SAY

Tomaž Kovačič

CEO
Securities Grid Ltd

Mina understands both business and technology really well

As a Brand Artist & Creative Director, Mina understands both business and technology really well. We had worked and continue to work with Mina during many phases of our company and were consistently impressed with her work and her creative ideas and output.

Emilia Haukka

Aamu Film Company

I felt she listened

I felt she listened and incorporated my ideas in her work, but also brought her fresh creative thoughts to the process.

Tjaša Zajc

Digital Health Expert

Working with her was the best decision I could have made

Working with her was the best decision I could have made. I learned a lot, I felt she had everything under control, which meant I had high trust in the end result. She thoughtfully guided me through different steps of website design and helped finding additional experts I needed to get to the final result.

Two silver keys attached to a white Chipolo key finder, next to a green and black Secrid wallet with a white Chipolo card partially inserted.

Case Study

From middle of nowhere to partnering with Apple, Google and Mercedes.

A story of how Chipolo rose to the top of the personal tracking industry, told through the lens of brand building.

Read their story

Hi, I’m Mina,

a brand strategist and independent creative director with over 15 years of experience helping tech innovators turn complex ideas into compelling, trusted brands. I’ll help clarify your story, align your team, and build a brand people love.

More about me