BRAND BOOTCAMP

A fast reset for tech brands ready to move—now

Built for tech companies that need a clear story, a usable visual identity, and shared direction. You’ll leave with a lean brand foundation your team can actually use.

Let's work together

Flat lay of black tech accessories including a Chipolo tracker, a wallet with a snap button, and a smartphone showing 9:41 on Tuesday, January 9, all on a perforated metal surface.

Sounds familiar?

Your product is strong, but the brand doesn’t reflect it

You need a (re)brand but don’t know how to start

Your messaging feels inconsistent or unclear

You need alignment fast

Start the transformation

Build Your Brand Core in 5 Moves

1. Warm-Up

A short, focused session on what a brand actually does for your business. We align on goals, constraints, and what “good enough to move forward” looks like.

2. Core Activation

We define the essentials: your story, values, and vision. Not aspirational fluff—just what your brand needs to stand on its own feet.

3. Alignment Check

We scan your market, competitors, and customers to clarify where you fit and how to communicate your value without forcing differentiation.

4. Form & Tone

We shape the basics of how your brand looks and sounds. Visual direction, tone of voice, and key keywords, clear enough to guide design, content, and naming decisions.

5. Cool-Down (Playbook)

Everything comes together in a simple Brand Playbook: a practical reference your team can use to stay consistent and make confident decisions.

Let's work together

my approach: a co-creative method

This is a co-creative, hands-on process, meaning we move together through:

CUSTOMER INSIGHT
exploring what people actually care about

MARKET CLARITY
defining where you fit without over-positioning

HONEST CONVERSATIONS
so decisions stick after the workshop ends

DESIGN ASSETS (optional)
practical, market-ready visuals your team can use immediately

CO-CREATING THE BRAND PLAYBOOK
and outlining a clear communication direction, and visual assets your team can use immediately, without becoming dependent on external help.

WHAT CLIENTS SAY

Tomaž Kovačič

CEO
Securities Grid Ltd

Mina understands both business and technology really well

As a Brand Artist & Creative Director, Mina understands both business and technology really well. We had worked and continue to work with Mina during many phases of our company and were consistently impressed with her work and her creative ideas and output.

Emilia Haukka

Aamu Film Company

I felt she listened

I felt she listened and incorporated my ideas in her work, but also brought her fresh creative thoughts to the process.

Tjaša Zajc

Digital Health Expert

Working with her was the best decision I could have made

Working with her was the best decision I could have made. I learned a lot, I felt she had everything under control, which meant I had high trust in the end result. She thoughtfully guided me through different steps of website design and helped finding additional experts I needed to get to the final result.

Case Study

We Goat your back: Kaldi’s rebranding and website design

How I helped Kaldi develop a stronger brand through new visual direction and website.

Read their story

Hi, I’m Mina,

a brand strategist and independent creative director with over 15 years of experience helping tech innovators turn complex ideas into compelling, trusted brands. I’ll help clarify your story, align your team, and build a brand people love.

More about me