TAM used to be one of the biggest companies back in Yugoslavia. The bus and truck manufacturer had a
state-of-the-art technology and a vast export market. I was commissioned by the new
owner to redesign the old logo.
The main challenge was choosing the right typography for the new, longer
name of the company. Since the logo consists of three circles and is
visually very strong, the type had to balance it out. This balance was
achieved with defining a rhythm within those same circles.