I worked with Prolecon’s consultancy on redesigning their visual identity. The starting point of the project was the metaphor ‘composite’, which we thought best
illustrates their practice which behaves like an inhouse service but
keeps its independence by being a service provider to different businesses.
To strenghten the ‘composite’ idea further on, we
designed a custom font that composites different shapes together into a distinct
font that became the main design element.