l o v a b l e b r a n d b u i d l i n g b y
S T U D I O M I N A A R K O
Transforming smart-products
The smart-product category is predicted to grow 59.5% annually. In a market that grows with a speed of light it is crucial to tell the right kind of story to the right kind of people.
(- even if you happen to be the first one out there - (you won’t be the only one for long).
Traditional branding works for products people know how to use. But what about if you’re making something so new that it requires people to shift their habits? You need to not only position yourself strongly on the early markets but also teach people about why your product/service works better over the traditional one.
Because people don’t care about tech but how it makes them feel. (empowered and ahead of time).
This foundation course is for you if you
are looking for a clear market position
are struggling with Creative direction for your brand
Never find the time to work on your strategy
know that having a strong brand matters but need help and guidance
The space is getting crowded and year by year it is getting harder to compete with all the other tech products out there - let alone distinguish yourself from the competition.
in order to ‘make it’ in your industry- you should be asking yourself the single most important question out there - why should customers choose you. Why should they change their habits, their daily rutines and their brain to integrate your solution to their busy schedules? Or perhaps why shuould they choose you over the competition.
I consult companies as well as lead them creatively so they are able to tell their story in a professional and compelling way that appeals to the conscious consumer of tomorrow. I work at the intersection of strategic brand building and Creative Direction. I’m a cerified brand consultant and hold an MA in visual design.
This is for you if you
are looking for a clear market position
are struggling with Creative direction for your brand
Never find the time to work on your strategy
know that having a strong brand matters but need help and guidance
Book a call or get in touch!
Instructing potential buyers about what your product does while telling a compelling story all the while trying to make sensitive devices work seamlessly is a very specific challenge. And I happen to know something about it.
My story ...
Meet your guide
HOW Do I do it?
Here’s a summary of the workshops I do with clients in person or online:
Co-creation of lovable, successful and unique brands for (young) smart-product companies, that will inspire a different way we perceive tech products.
1. The power of the brand
Over half of business leaders rate their knowledge of brand-building as average to very poor. Critically, this lack of knowledge has a significant effect on attitudes to the benefits of long- and short-term balance in marketing. (source!)
In the first workshop we will get familliarized with the power of Brand Assets. We will pay special attention to your core values, your mission and will discuss all the challenges you are currently facing so we can together get a much clearer picture about the current state of affairs in your company.
2. Connect through emotion
First question: WHO are you connecting with? You might gather data about your customers but without qualitative research you basically have no idea who your customers really are.
Discover and define your emotional values along with understanding of your customer’s emotional drivers - and then connect with the right kind of customer based on the same emotional values and set yourself for success.
3. Understand how and where are you different?
How and where are you different?
I can help you stand out in your category and position yourself
Do not underestimate the power of design.
Strategy.
Book a call or get in touch!
Me ... CV
Co-creation is a process of guiding non-creatives through a creative process. Through co-creation we can discover the most authentic solutions – by understanding our clients deeply and using their vision as a cornerstone of the Creative Direction. They will then embrace the ‘new identity’ more successfully, reflect it to the outside world and attract the right customer.
Social links
... unless you fully comit to work on the single most important question out there - why should customers choose you. Why should they change their habits, their daily rutines and their brain to integrate your solution to their busy schedules? Or perhaps why shuould they choose you over the competition.
The ingredients for a lovable smart product brand are simple:
---
Take care of your customer’s privacy & respect their time and attention
---
Where and how can you be sustainable? Have you considered recycled plastic, biodegradable packaging or powering your offices with green energy?
---
Nurture your company’s culture.
---
Donate to causes that matter to the communities you are a part of.
---
Talk to your customers. Facilitate regular qualitative interviews with your customers and support causes they care about.
Then you need to work on the single most important question out there: why should customers change … for you?
S T U D I O M I N A A R K O
Transforming smart-products
into lovable brands.
The smart-product category is predicted to grow 59.5% annually. In a market that grows with a speed of light it is crucial to tell the right kind of story to the right kind of people.
(- even if you happen to be the first one out there - (you won’t be the only one for long).
Traditional branding works for products people know how to use. But what about if you’re making something so new that it requires people to shift their habits? You need to not only position yourself strongly on the early markets but also teach people about why your product/service works better over the traditional one.
Because people don’t care about tech but how it makes them feel. (empowered and ahead of time).
This foundation course is for you if you
are looking for a clear market position
are struggling with Creative direction for your brand
Never find the time to work on your strategy
know that having a strong brand matters but need help and guidance
The space is getting crowded and year by year it is getting harder to compete with all the other tech products out there - let alone distinguish yourself from the competition.
in order to ‘make it’ in your industry- you should be asking yourself the single most important question out there - why should customers choose you. Why should they change their habits, their daily rutines and their brain to integrate your solution to their busy schedules? Or perhaps why shuould they choose you over the competition.
I consult companies as well as lead them creatively so they are able to tell their story in a professional and compelling way that appeals to the conscious consumer of tomorrow. I work at the intersection of strategic brand building and Creative Direction. I’m a cerified brand consultant and hold an MA in visual design.
This is for you if you
are looking for a clear market position
are struggling with Creative direction for your brand
Never find the time to work on your strategy
know that having a strong brand matters but need help and guidance
Book a call or get in touch!
Instructing potential buyers about what your product does while telling a compelling story all the while trying to make sensitive devices work seamlessly is a very specific challenge. And I happen to know something about it.
My story ...
Meet your guide
Mina Arko is a Brand Consultant and a Creative Director working with forward-thinking companies to develop Lovable Brands™ through co-creation and coaching.
HOW Do I do it?
Here’s a summary of the workshops I do with clients in person or online:
Co-creation of lovable, successful and unique brands for (young) smart-product companies, that will inspire a different way we perceive tech products.
1. The power of the brand
Over half of business leaders rate their knowledge of brand-building as average to very poor. Critically, this lack of knowledge has a significant effect on attitudes to the benefits of long- and short-term balance in marketing. (source!)
In the first workshop we will get familliarized with the power of Brand Assets. We will pay special attention to your core values, your mission and will discuss all the challenges you are currently facing so we can together get a much clearer picture about the current state of affairs in your company.
2. Connect through emotion
First question: WHO are you connecting with? You might gather data about your customers but without qualitative research you basically have no idea who your customers really are.
Discover and define your emotional values along with understanding of your customer’s emotional drivers - and then connect with the right kind of customer based on the same emotional values and set yourself for success.
3. Understand how and where are you different?
How and where are you different?
I can help you stand out in your category and position yourself
Do not underestimate the power of design.
Strategy.
Book a call or get in touch!
Me ... CV
Co-creation is a process of guiding non-creatives through a creative process. Through co-creation we can discover the most authentic solutions – by understanding our clients deeply and using their vision as a cornerstone of the Creative Direction. They will then embrace the ‘new identity’ more successfully, reflect it to the outside world and attract the right customer.
Social links
... unless you fully comit to work on the single most important question out there - why should customers choose you. Why should they change their habits, their daily rutines and their brain to integrate your solution to their busy schedules? Or perhaps why shuould they choose you over the competition.
The ingredients for a lovable smart product brand are simple:
---
Take care of your customer’s privacy & respect their time and attention
---
Where and how can you be sustainable? Have you considered recycled plastic, biodegradable packaging or powering your offices with green energy?
---
Nurture your company’s culture.
---
Donate to causes that matter to the communities you are a part of.
---
Talk to your customers. Facilitate regular qualitative interviews with your customers and support causes they care about.
Then you need to work on the single most important question out there: why should customers change … for you?
With other words, they fail to connect through emotion. Technology and feelings are not usually paired together, yet our buying decisions rely more on emotions than anything else.
I’ve been helping innovative businesses with answering the above question for many years and the nr. 1 mistake I notice over and over again is that businesses tend to talk more about their technology than the pain they are solving for their customers.